Privacy Policy – Sunshine Digit Hygiene

Last updated: August 2025

Who we are

Sunshine Digit Hygiene is a UK-based supplier of commercial washroom equipment and hygiene solutions. Our website address is: https://sunshinedigithygiene.co.uk

Business Details:

Company: Sunshine Digit Hygiene (Sole Trader)
VAT Number: 491342392
Address: 49 Village Road, Bebington, Wirral, CH63 8PP
Email: sales@sunshinedigithygiene.co.uk

What personal data we collect and why

Website visitors

When you visit our website, we automatically collect certain information including:

IP address and location data – to estimate shipping costs and tax calculations
Browser type and device information – to optimise website performance
Pages visited and time spent – to improve our website and product offerings
Products viewed – to show you recently viewed items and provide relevant recommendations

Customer orders and accounts

When you place an order or create an account, we collect:

Contact information: Name, email address, phone number
Billing address: For payment processing and invoicing
Shipping address: For order delivery
Payment information: Processed securely through our payment providers
Order history: To provide customer service and process future orders
Account preferences: To personalise your shopping experience

Business customers (B2B)

For our commercial customers, we may also collect:

Company details: Business name, VAT number, company registration
Authorised contacts: Names and roles of people authorised to place orders
Credit terms and payment history: For account management purposes
Delivery preferences: Special instructions for commercial deliveries

How we use your information

We use your personal data to:

Process and fulfil your orders – including payment processing and delivery
Provide customer service – respond to enquiries, handle returns and refunds
Send order updates – confirmation emails, shipping notifications, delivery updates
Manage your account – if you create one, to save your preferences and order history
Improve our services – analyse website usage and customer feedback
Comply with legal obligations – such as tax reporting and record keeping
Marketing communications – only if you opt-in to receive our newsletters or promotions

Legal basis for processing

Contract performance: To fulfil orders and provide services you’ve requested
Legitimate interests: To improve our website, prevent fraud, and provide customer service
Legal compliance: To meet our tax, accounting, and regulatory obligations
Consent: For marketing communications (where required)

Cookies and tracking

Essential cookies

We use necessary cookies to:

Remember items in your shopping cart
Keep you logged in to your account
Process payments securely
Remember your delivery preferences

Analytics cookies

With your consent, we use analytics cookies to:

Understand how visitors use our website
Identify popular products and pages
Improve website performance and user experience

Marketing cookies

If you consent, we may use cookies to:

Show you relevant product recommendations
Remember your marketing preferences
Measure the effectiveness of our advertising

You can control cookie settings through your browser preferences.

How long we keep your data

Order information: 7 years (for tax and accounting purposes)
Customer accounts: Until you request deletion or close your account
Website analytics: 26 months (anonymised after 14 months)
Marketing preferences: Until you unsubscribe
CCTV footage: 30 days (if applicable to our premises)

Who we share your data with

We may share your information with:

Service providers

Payment processors (e.g., PayPal, Stripe) – to process transactions securely
Shipping companies (e.g., Royal Mail, DPD) – to deliver your orders
Website hosting and support – to maintain our online store
Email service providers – to send order confirmations and updates

Legal requirements

HMRC – for tax reporting purposes
Law enforcement – if required by law or to prevent fraud
Legal advisors – for business and legal compliance

Business transfers

If we sell or transfer our business, your data may be transferred to the new owner under the same privacy protections.

We never sell your personal data to third parties for marketing purposes.

Your rights

Under UK GDPR, you have the right to:

Access your personal data – request a copy of what we hold about you
Correct inaccurate data – ask us to fix any mistakes
Delete your data – request removal (subject to legal requirements)
Restrict processing – limit how we use your data
Data portability – receive your data in a transferable format
Object to processing – opt-out of marketing or legitimate interest processing
Withdraw consent – for marketing communications at any time

To exercise these rights, contact us at: sales@sunshinedigithygiene.co.uk

Security measures

We protect your personal data through:

Secure website encryption (SSL/TLS)
Secure payment processing – we don’t store payment card details
Access controls – only authorised staff can access customer data
Regular security updates – keeping our systems current and secure
Staff training – ensuring our team understands data protection requirements

Children’s privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child, please contact us immediately.

Changes to this policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

Email – if you have an account with us
Website notice – prominently displayed on our homepage
Date stamp – showing when the policy was last updated

Contact us

If you have questions about this privacy policy or how we handle your data:

Email: sales@sunshinedigithygiene.co.uk
Address: 49 Village Road, Bebington, Wirral, CH63 8PP
Phone: Available during business hours

Data Protection Officer

For complex data protection queries, you can contact our Data Protection Officer at the same address.

Complaints

If you’re not satisfied with how we handle your data, you can complain to: Information Commissioner’s Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113

This privacy policy is designed to be transparent and easy to understand. If anything is unclear, please don’t hesitate to contact us.